Purchasing through voice: a look at pre-COVID vs post-COVID
The path forward is now much clearer
Nate Murray of ReadSpeaker gave an excellent presentation during the recent Voice of Branding online conference.
During his talk, he showed this slide:
Take note of the statistic in the top right: 70% of consumers will replace an in-person purchasing interaction with a purchasing interaction with a voice assistant over the next three years.
As Nate pointed…