Dissecting OpenAI's brand-new GPT Creator
Three takeaways learned from creating my first GPT; new ebook on bot analytics available
As a business leader, your job is to automate more and improve customer experiences, all while keeping costs under control. The analytics you use to evaluate your conversational AI efforts are important.
The team at Wysdom.ai put together an ebook discussing the warning signs your organization's efforts to measure success could use improvement. I found this resource insightful and wanted to pass it along - you can download it here.
OpenAI’s biggest announcement from their recent developer day was, to me, the ability to create your own GPT using a new tool called GPT Builder.
GPTs are custom versions of ChatGPT that users can tailor for specific tasks or topics by combining instructions, knowledge, and capabilities. They can be as simple or as complex as needed, addressing anything from language learning to technical support.
Even better, OpenAI is taking this concept a step further and will enable GPT creators to sell their creations in a new ChatGPT “App Store”:
Later this month, we’re launching the GPT Store, featuring creations by verified builders. Once in the store, GPTs become searchable and may climb the leaderboards. We will also spotlight the most useful and delightful GPTs we come across in categories like productivity, education, and “just for fun”. In the coming months, you’ll also be able to earn money based on how many people are using your GPT.
This mirrors how Amazon launched the Alexa ecosystem years ago. OpenAI will be able to get away with this “black box” model of not revealing how much they’re paying to developers, for what type of usage, for a little while until competition forces them to be transparent with this information. Hopefully, they’re better at enabling discovery of GPTs within their store experience than Amazon was as well.
For fun, I tried out OpenAI’s GPT Creator, using it to create PUBG Elite Coach GPT. This is a bot designed to give you information and insight related to PUBG, a famous video game that launched the “battle royale” genre.
I learned a lot in this process:
GPT Builder is very good at receiving natural language instructions on how to modify itself. I told my PUBG bot I wanted a “business-like” tone and for it to get directly to the point, as a general rule. I also gave it numerous instructions on what content to include and not include, which it seemed to incorporate effortlessly. The idea of telling a computer what to do, and it doing it, with the entire endeavor being this relatively frictionless experience, is inspiring.
The ability to reduce the conversational surface area of ChatGPT via these custom-created GPTs will be very valuable. There could be a GPT all about the Pythagorean Theorem, or all about the history of the San Francisco 49ers, or all about the evolution of Taylor Swift’s music, all of which someone could easily pay $.99 to learn much more quickly than one ever could by using a more current combination of a Google and YouTube search. Being able to converse with a bot deeply trained on one particular subject is a fascinating concept and likely to yield all manner of equally fascinating results in time.
One critical area where the system needs a lot more work is with images and user-provided resources. I first asked my new GPT to simply make available graphics of each map within the game that could be used in tandem with written answers to questions. GPT Builder then responded that, despite these images being publicly available and certainly within fair use, their own policy restrictions prevented these graphics from being shown or made available. So I then downloaded the images myself, re-named them, and uploaded them within GPT Builder as private files and instructed the GPT Builder to study these images thoroughly and make them available as discussion warranted with the users of this bot. It continued to struggle mightily between my demands to show images to users precisely when I want them shown, and it’s own predisposition to not want to show such images. It also through in random DALL-E image creations (most of which were wildly inaccurate to the game’s own assets) until I saw I could disable this function within GPT Builder itself. So, long story short, there’s still much more for OpenAI to work on here.
Every company has had its own internal discussions on whether to utilize ChatGPT and how that should work, with potential privacy and security tradeoffs in mind. There should now be entirely separate discussions on how companies should think about building their own GPTs.
It is easily past the point where every medium-sized company (and up) should have some dedicated person working with OpenAI’s technology, experimenting on behalf of the organization, and figuring out how to leverage it in a positive way.
There’s simply too much firepower here to ignore.
Conversational AI Marketing Opportunities (through Q1 2024)
This Week In Voice (Season 9) Podcast Sponsorship - $550/episode
Nov 9, Nov 16, Nov 30, Dec 7, Dec 14 available. 20 second exclusive live read. Reaches 30k-40k across 65 countries over 30 days (audio/RSS) + another 1k-2k via YouTube
This Week In Voice VIP Substack Newsletter Sponsorship - $550/issue
There will be 3 of these available between November 9 and end of 2023 calendar year - reaches 27k subscribers (average 25% open rate) plus available permanently on web
Conversational AI Executive Dinner for 20 People - $5,000 + travel/hotel
Whether at a conference for which your company is sponsoring/attending, or simply at a date/time/place of your choice, I will work with you on creating a list of 25 executives representing customers or potential customers you'd like to attend an AI-oriented executive dinner, reach out to them to secure their attendance (I'll invite 25 to ensure 20 are there), you'll pay for the dinner as well as my economy travel and a night of hotel if needed, and I'll co-host the evening with you and create a warm environment conducive to bringing these leads on board. These work very well and are something I'm doing more of these days, outside of our own conference in April.
Turnkey Webinar - $7,500
This is a completely turnkey webinar which we run for you - we create the registration portal, use our Zoom license, I host the whole thing, help you assemble a panel and secure executive participation from third parties as needed, and we promote through our various channels to help drive attendance. For more esoteric or niche conversational AI topics, we'll often have 50-100 attendees, and for more accessible or general topics, we'll have hundreds attend. Afterward we'll send you the registration list (name, company, title, email) and the audio/video files for your subsequent use and re-use. These work well and I do many of them throughout a calendar year.
Project Voice 2024 (April 22-23) Sponsorship - $12,500
Speaking spot + 2 passes to 250-executive invitation-only gathering + attendee list access 30 days in advance + suite of promotion. Often includes category exclusivity within relevant conversational AI subdomains. The structure of this conference is AI buyer-centric and is highly unique. Two of these remain.